Creating Business Plans

What you'll learn:

Writing a business plan is an important first step in starting any new venture. Your goal is to provide a detailed description of your new product or service and a concrete strategy for making it a success, while also conveying a hearty dose of enthusiasm that inspires investors and other supporters to want to be involved with your project. In this course, you'll learn about;

• Articulating your business idea.
• Communicating your goals.
• Performing industry analysis.
• Introducing your management team.
• Distinguishing your business from rivals.
• Developing a compelling marketing plan.
• Describing your business’s daily activities.
• Providing sound financial projections.
• Anticipating potential stumbling blocks.

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Why Write a Business Plan?

• Getting started
• The structure of a business plan

Describing the Opportunity

• Presenting your idea
• Executive summary
• Business description
• Analyzing the business environment
• Industry background
• Competitive analysis
• Market analysis

Introducing Your Management Team

• Highlighting qualifications
• Presenting the team as a unit

Bringing Your Product to Market

• Operations plan: Articulating day-to-day business
• Marketing plan: Promoting your value proposition

Projecting Financial Risk and Reward

• Preparing your financial plan
• Anticipating readers’ concerns

In this course, you'll learn about;

• Articulating your business idea.
• Communicating your goals.
• Performing industry analysis.
• Introducing your management team.
• Distinguishing your business from rivals.
• Developing a compelling marketing plan.
• Describing your business’s daily activities.
• Providing sound financial projections.
• Anticipating potential stumbling blocks.

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